🌊 Ripple · counterfactual
What if the moving assembly line had gone differently?
1913 · north-america
Bringing the work to the worker cuts the cost of a complex product by an order of magnitude.
If it had gone differently: Cars, appliances and machines stay hand-built and expensive; there is no mass consumer economy.
What it set up
- 1870The first globalisation, The world economy stays a patchwork of regions; no belle-époque boom, and no 1914 shock when it unwinds.
- 1908The Ford Model T, The car stays a rich man's toy; there is no mass motoring, no suburb, no roadside America.
- 1956The shipping container, Ocean freight stays slow, pilfered and expensive; the globalised supply chain of the late century never becomes viable.
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